• Queries about credit-based membership site

This question is about a credit-based matchmaking website. In this website members pay let's say Rs.1000 and they get 1000 credits in their website account that is valid for 6 months. They can utilise credits for messaging or viewing contact details of other member (Ex: to send message xx credits, to view contact details xx credits will be deducted). The unutilised credits will expire after the validity period. The members will make payment online. This will be a separate business of an existing private company. These are some queries that I have in this regard.

1) Whether such credit-based transactions are fine legally?

2) Whether GST registration required for this online membership site? If yes, then what will be the applicable GST rate?

3) Can income from this business shown as "membership fee" in accounts/ financial statement? If not, then in which heading this income should be reported?

4) What will be the service code (ITC/ NPCS) and NIC Code for this type of business?
Asked 8 days ago in Income Tax

Establishing a credit-based system on a matchmaking website is feasible, but you need to consider a few legal and tax implications. Here’s an outline addressing each of your questions:

1) Legality of Credit-Based Transactions

Yes, a credit-based transaction model is legally permissible as long as it adheres to the guidelines set by the Reserve Bank of India (RBI) and other relevant authorities regarding prepaid instruments. Credits can be issued to users who can redeem them within the website’s framework for services offered, like messaging or contact viewing. Ensure:

  • The terms and conditions clearly specify that these credits have no cash value and can only be redeemed on the website.
  • Unused credits expire after the validity period, which should be transparent in the user agreement.

Consulting with a legal expert on prepaid instrument compliance may help ensure your model meets RBI standards.

2) GST Registration and Applicable GST Rate

Yes, GST registration is likely required for an online membership-based service if the turnover exceeds the threshold limit of ₹20 lakhs in a financial year (₹10 lakhs for special category states).

For matchmaking and dating services, the applicable GST rate is typically 18% under the category of “Other personal services.” This would apply to the income generated from memberships or credit sales.

3) Accounting of Income as “Membership Fee”

Since the income is derived from membership or service credits, recording it under “Membership Fees” in the financial statements is generally appropriate. However, depending on the specific services provided and accounting standards, it may also be recorded as "Revenue from Online Services" or a similar descriptive account that represents recurring service income.

Ensure compliance with applicable accounting standards, which may dictate revenue recognition based on service usage or over time, especially if some credits remain unused.

4) Service Code (SAC) and NIC Code for the Business

The relevant Service Accounting Code (SAC) under GST for a matchmaking service like this is typically:


  • SAC 999599 - Other support services, which includes personal and social services not elsewhere classified.

The National Industrial Classification (NIC) Code that may best suit this type of business:


  • NIC Code 9609 - Other personal service activities n.e.c. (not elsewhere classified), which can cover matchmaking and dating services.

Both SAC and NIC Codes align with the nature of the business as a personal service, focusing on social connections and introductions through an online platform.

Damini Agarwal
CA, Bangalore
444 Answers
31 Consultations

  1. Legality: Credit-based transactions are fine legally if the credits are used only within the site, with clear terms on expiry and non-redeemability.

  2. GST: GST registration is needed if turnover exceeds ₹20 lakh (₹10 lakh for special category states). The GST rate for matchmaking services is typically 18%.

  3. Income Accounting: You can categorize income as "Membership Fees" or "Revenue from Online Services," reflecting the platform’s purpose.

  4. Codes:


    • SAC Code: 999599 (Other support services).

    • NIC Code: 9609 (Other personal service activities n.e.c.).

Credits vs. Rupees: "Credits" is preferable to avoid the need for RBI compliance, as it clearly indicates a non-cash, platform-only currency.

 

In summary, the direct nomination of a charity or the creation of a trust for charitable purposes would likely be a more effective and safer approach to achieve your objective without imposing tax liabilities on your friend. It would also provide clearer documentation and intent to the tax authorities.

Shubham Goyal
CA, Delhi
342 Answers
7 Consultations

1. Yes

2. If gross receipts exceeds Rs.20 lacs per annum. GST rate is 18%

3. Income from business

 

 

Vivek Kumar Arora
CA, Delhi
4945 Answers
1101 Consultations

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